How To Create A Brand?
There are four effective steps in brand development strategy to create a brand:
- Choose the brand name and logo
- Establish the brand in the minds of customers
- Brand Sponsorship
- Develop the brand
What Is Brand Equity?
How to create a Brand is no way different from founding your business. It takes time. Gradually you can create Brand Equity. Brand equity is the differential effect when consumers react more favorably to a brand than to a generic or unbranded version of the same product.
Whenever we think of buying a smartphone the very first name strikes us is – the iPhone. Ask why? It’s because of comfort and authenticity delivered by iPhone to its users.
Apple throughout their years of research and experience has created a state in our mind of ultimate luxury and comfortability in using their products.
There may be a few more similar products of others in line with Apple iPhone and may be superior to that, but the identity of iPhone gives it the edge over others- no matter what the price tag is. This edge is the Brand Equity.
4 Steps of Brand Development Strategy
1. Choose the Brand Name and select the Logo:
While building a brand development strategy name plays a vital role. A good name and style can add positives to a product’s success. It is the most difficult task to start with. Simplicity is the first step. The name should be easy to pronounce, recognize and remember. Moreover, it should suggest something about the product’s benefits and qualities.
Names like Google, Nike, Facebook, Apple, KFC, etc. are among the most established brands all over the world. Interesting fact about those names is that they are easily translatable in different languages around the world. Hence the meaning of a particular word should not be something which indicates bad, wrong or negative.
For more information on different brands or their creativity, you can visit https://www.uprisemgmt.com/creative-development and other reputed websites.