Web designers are trained to create websites. They have the specific knowledge and skills required for not only writing the coding but to also create an aesthetically pleasing website that is like a visual art while also offering the basic facilities to its owners.
It is not easy translating what you have in your mind exactly the way you want into a website and that is why these custom website designers have to go through extensive training and learning in order to attain all those skills.
It is this exact reason due to which these days custom website designers are looked at as not programmer rather artists. This is why the field of web designer in London has become the most popular and its jobs are the highest in demand even today.
There are different types of custom website designers. One is the type that works as a freelancer, whereas the other type is the one that works with a company and collaborates with a whole team of custom website designers.
There are also plenty of custom website designers that are just pursuing this field as their hobby and are not bothered about making money from it. But if you put their employment status aside, you can categorize custom website designers as programmers and visual designers.
Programmers are the ones who have to translate the visual designs into codes of HTML or any other language. They have to use their programming skills to create all the back-end programs that will enable the website user to conduct the tasks required. The visual designers are the ones that work with the visual appeal of the website. They use programs that help create art.
The main function of web pages is to relay information. Their work is pretty much like the work of art directors when they are busy working on photo shoots for magazines.