Search Engine Optimization (SEO) is the process of increasing organic traffic and ranking on search engines like Google, Bing, and others. This includes creating quality content, as well as monitoring the technical health of your website, obtaining links from other websites to yours, maintaining your website's local search presence, and other tasks. You can search for the best SEO agency in Singapore through various online sources.
Image Source: Google
Why is SEO important?
SEO is important because it increases your company's online visibility. Paid advertising and social media can also contribute to visibility, but when done right, SEO can continue to drive traffic over time. However, there is another reason to prioritize SEO.
To find and rate content, Google uses the following steps:
Crawling: Google uses "bots" to crawl the web for new or updated pages. The page must have a link pointing to it for Google to find it. In general, the more links a page has, the easier it is for Google to find it.
Indexing: URLs found by bots and attempts to understand what the page is about. Google checks content, images, and other media files. He then records this data in a Google index (or database).
Services: After Google evaluates URLs, Google determines which pages are most relevant to the user's search and organizes them into the SERPs.